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Use this Subheading for the Most Important Differentiator of Your Product

In this above-the-fold content, the goal is to give your visitors a clear reason to stay and read on. Communicate not only what your product does, but also why it's a better solution than any alternative.

"Use a statement, promise or testimonial to emphasize an important point about your product."


This book is for you if...

You are new to quilting and have no previous experience.

  • Write feature content here......
  • This book will show you how to.......
  • You've tried quilting and you are having problems.....

Don't Fear the Feature List! Deliver a Wow-Factor With the List in this Section!

A visual element for each feature, some text to explain the benefits plus the sheer number of features make this an effective selling point:

Name of the Feature

In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.

Software

If you're selling a software product, a feature list is important to add. Make it easy to scan, for comparison shoppers.

Information/Services

If you aren't selling software, a section like this becomes about benefits more than features.

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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.

A Text Section with a Subheading

This is the most repeatable section on the page. You can use text sections like this repeatedly, to explain details about your product, elaborate on the major benefits you offer and much more.

Beware the wall of text. We've used many visual elements and a lot of visual variety on this page. This is meant to keep readers engaged. Make sure that you don't hit them with a wall of text in your text sections. Lots of text isn't a bad thing, but break it up with short paragraphs, highlighted text and occasional images.

Address your visitor's objections. A text section like this is ideal for addressing objections. Whenever you get pre-purchase questions especially pay attention to anything that's keeping your prospects from making a purchase. What makes them hesitate? What are they unsure about? These are points you can address here, on your sales page.

Add Testimonial here


"Write testimonial in here.........."

Jane Doe, St. Joseph MI.

And another here...


"I purchased book ??? and I have never looked back. Fantastic read!

And of course, it's all beautifully laid out so I could follow along easily!"

Jane Doe, Seattle, WA

This is the "What You Get" Section.

This is another call to action section, with a few conversion boosting elements.

Add a heading and a large image of your product. In the text section above the product, describe exactly what your customer gets after making the purchase. The clearer your visitor is about what they will get, the less friction there is before the purchase.

Try It Out 100% Risk-FREE for 30 DAYS!

Add your guarantee statement or money back guarantee here. Describe what your guarantee entails as well as a reason why you're offering it. It's also worth testing different guarantees against each other, although offering a standard money-back guarantee is a fairly safe bet.

Add More Testimonials Here


"Visitors have had several opportunities to purchase the product, so if they're still scrolling at this point, they're still unsure. Testimonials are a great way to sway undecided visitors."

John Doe

Testimonials With Specific Details Win


"Don't just list testimonials that are gushingly positive about your product or company in general. Although those can help, the best testimonials are ones that include specific details.

For example, a customer saying how something went wrong, but your support staff was extremely fast and helpful can be better than just another customer saying everything was excellent."

Jane Doe

FAQ

Here are answers to some frequently asked questions:

Why Add This FAQ Section?

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Boring Technical Stuff Goes Here

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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.